CREATIVE DIRECTION | STRATEGY | SOCIAL | BRANDING
CREATING A GLOBAL PLAYBOOK FOR LEADING DESIGN COLLECTIVEConnecting global teams with one cohesive social content vision.
The mission
To cut through the noise and deliver a more impactful and aligned content strategy for Arup’s global social channels.
The execution
Creating a new global playbook to drive efficiencies and simplify the global messaging. Managed the yearly content production and social campaigns.
