BRANDING | CREATIVE DIRECTION | VIDEO | INFLUENCER PARTNERSHIPS
HELPING A NEW FASHION BRAND TO MAKE ITS MARKLaunching a new fashion brand for the world's leading tattoo brand.
The mission
To broaden the appeal of Cheyenne through a new clothing funnel .
The execution
Adopted a social-first strategy, unveiling the new brand collective by leveraging a network of influential and respected global tattoo artists, establishing a trusted and authentic community.