BRINGING A GLOBAL INSURANCE BRAND TO THE MID MARKETSTRATEGY | CREATIVE MESSAGING | DESIGN | GO-TO-MARKET CAMPAIGN |
Creating a new messaging house, narrative and creative vision for Chubb’s new got to market campaign
The mission
Chubb, a world leader in insurance, needed a new campaign to make clear headway with the SME sectors across the EMEA. The vision had to sit beneath Chubb’s new global rebrand ‘Excellence in action’.
The execution
Creation of a new messaging house and campaign narrative – through internal strategy workshops – which led to the campaign mission ‘Insurance for the whatever next’. Delivered creative direction and brand vision for the new campaign through a campaign playbook and suite of assets including, advertising, social media, thought-leadership and video.
