The mission
To evolve the Sappi brand narrative, highlighting both its sustainable forestry practices and the innovation and breadth of its products through an inspiring multimedia storytelling campaign, celebrating the people, ideas and innovations that nature makes possible.

The execution
Created the brand platform ‘Made for life’, which enabled voices of internal advocates and external ambassadors, including our lead ambassador brand, The Eden Project, to share how their relationships with natural materials influence and sustain their work, lives and missions.