The mission
During the pause in international travel, the Singapore Tourism Board needed a fresh campaign to ignite inspiration and allure for the city-state.

The execution
The result was an award-winning video campaign focused on boosting domestic tourism through the lens of Strength, Resilience and Unity.
The mini-documentary series, A Singapore State of Mind, celebrated Singapore’s unique spirit, sharing lesser-known parts of the Lion City through its most interesting and inspiring residents.

Awards
Best online campaign – Communicator Awards 2021.