The mission
To delivered a full brand refresh by defining the white space for a wealth management firm, that removed the cliched corporate messaging.

The execution
Our approach was grounded in research, ensuring we could carve out a some clear ‘white space’ for Zedra by using storytelling workshops to engage key internal stakeholders and build the foundations of their brand story and messaging framework. This led to a new creative expression of the brand, and a bold new vision.